Where strategy meets systems - and the support you need to stay in your genius zone.

If putting a course "out there" was all it took … you’d already be killing it.

You’ve probably thought about creating an online program or courses, maybe you’ve even tried.

You have so much knowledge to share, so many clients to help, but no energy or space on your calendar left - packaging all your experience into online offers would be the perfect solution, right?

Because let’s face it, after all those years of non-stop working with clients, you want to be able to take your foot off the gas, at least sometimes.

But here’s the thing… courses don’t sell themselves. And just randomly posting on social media and hoping people buy? You know that’s exhausting and highly unlikely to work.

What actually works is having a simple, structured system that:

✅ Attracts the right people (the ones who need exactly what you offer)

✅ Helps them see why your approach is what they’ve been looking for

✅ Makes it easy for them to say YES without you having to convince them

And that’s exactly what we build together in Your Business Co-Pilot™.

Why I Created This

I know what it’s like to love what you do but feel stuck in a business model that burns you out.

In my first business - sewing custom flamenco dance costumes (click here to see a few if you’re curious) - I poured my heart into every project. I was fully booked, constantly busy … and yet, no matter how much I worked, there was never a light at the end of the tunnel. My income was capped, my time wasn’t my own, and I started resenting the thing I once loved.

For coaches, experts and dog trainers, it’s the same trap: you’re fully booked, but there’s no breathing room. You can’t just take a week off. You can’t help more clients without working even more hours.

You don’t need to "scale."

You just need a smarter way to share your knowledge, help more people, and free up your time.

That’s what this is about.

Who This Is For

This is for you if…

✅ You’re a coach, expert or force-free dog trainer or other canine professional who wants to get off the time-for-money treadmill

✅ You have expertise, a strong point of view, and a deep desire to help more clients, maybe you’ve published a book or two

✅ You’re tired of guessing at marketing & tech - you just want it done right

I’m Anke Herrmann

Marketing & Tech whisperer, dog-business strategist, and storytelling enthusiast.

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Over the years, I’ve supported service-based businesses with everything from strategic planning and systems setup to crafting offers, sales pages and email campaigns that build trust and drive action.

With 15+ years of digital business experience and a deep understanding of what makes people actually engage, I’m here to help you turn your business into a profitable, sustainable way to help more clients.

✅ You know a course or program could help more people, but selling it has been a struggle or too overwhelming to even start

This isn’t for you if…

❌ You aren’t ready to shift your business model (if you love 1:1 or in-person work and want to keep working the same way, that’s great!)

❌ You aren’t open to charging at least $1,000 for a program (or do what it takes to grow an audience that’s large enough for low-cost offers)

❌ You want a "set it and forget it" magic bullet - this works, but success still requires your expertise and presence

What This Means for You

You get your time back → Serve more clients without adding more hours to your schedule